Bicoastal

le PÈRE (West Hollywood)

GOODS & SERVICES • FOUND Shop

I almost missed the entrance to le PÈRE. Located near the behemoth outlets for Glossier and The Real Real on Melrose Avenue, the menswear store is refreshingly discreet behind its neat glass frontage. The unassuming structure belies the streetwear brand’s cult status and headline-making popup events.

The new outpost which ope…