Diamonds, forever
EMILY STRAUSS • EF Collection
WORK • Thursday Routine
EMILY STRAUSS • founder • EF Collection
Neighborhood you live in: West Hollywood
It’s Thursday morning. What’s the scene at your workplace?
I usually spend Thursday mornings shooting content at home. I bring a specific selection of jewels from the showroom with me to style multiple looks and create visual content for our Instagram, website, and/or ads that support and promote our latest collection launches.
Any restaurant plans today, tonight, this weekend?
My husband is an amazing cook so we usually eat at home during the week, but we do always try for a midweek date night. Our go-to spots are Sushi Fumi in WeHo, South Beverly Grill in Beverly Hills, and Dan Tana’s, where I usually have chopped salad, chicken parm, and cappuccino ice cream for dessert.
How about a little leisure or culture?
Our weekly family activity is on Sundays at The Beverly Hills Farmers Market. We need our Harry’s Berries fix! We always get food for the week and our two-year-old daughter, Olivia, plays with the animals. Afterwards, we stop for brunch at Leora. I’m currently obsessed with their frozen matchas, and I always go for their chopped salad or tuna melt.
Any weekend getaways?
I’m celebrating a milestone birthday with my best friend (we share the same big birthday, just one day apart!) and heading to Santa Barbara. We’ll be staying at the Belmond El Encanto, spending time in Montecito, and dining at my favorite spots there, Lucky’s and Honor Bar.
What was your last great vacation?
I just got back from a week in Paris, my very favorite city in the world. We stayed at La Réserve, which is a really special place and so chic. My husband and I try to visit every six months, and our top five restaurant recs are Le Voltaire (dinner), L’Avenue (lunch), Le Grande Cafe (in the summer, sit out on the patio!), Le Petite Luticia (dinner), and The Ritz (lunch).
What’s a recent big-ticket purchase you love?
I bought this Chanel bag in Paris from Matthieu Blazy’s debut collection. It’s current and fresh, but also a forever bag. I just love it!
Where are you donating your time or money?
My husband and I started Angels 4 Austin in memory of our newborn son, Austin, who we lost to polycystic kidney disease. One of our most meaningful initiatives focuses on providing small comforts to families in the NICU. We deliver lovies to local NICUs across Southern California, including CHLA, Cedars-Sinai, and UCLA. You can learn more about our mission and purchase lovies to be distributed here.